Rethinking Strategic Intent
in a Fluctuating World :
An Imperative in the Age of AI
In a world where cycles are accelerating and uncertainty has become the norm, traditional strategic approaches are reaching their limits. How can an organization maintain a clear direction without succumbing to fragmentation? How can it balance immediate performance with long-term resilience while AI amplifies both opportunities and vulnerabilities?
This white paper introduces a new compass: the Strategic Intent Matrix ®. More than a concept, it is a practical tool to make strategic intent explicit, align decision-making, and ensure coherence between what is said and what is done. Through data and concrete examples, the book sheds light on the role of leaders and managers who must embody lucid, ethical, and mobilizing leadership.
It advocates enhancing traditional strategic approaches to adapt them continuously to this fluctuating world — better guiding decisions amid complexity and sustainably aligning the organization around a shared direction.
Printed version available (French only)
The white paper is also available in a printed version at a price of €15 incl. VAT per copy (excluding shipping costs).
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